Archive for June, 2010

Do You Know Your Bounce Rate?

Now that the dust raised by Google’s May Day algorithm update (now frequently referred to as the “Mayday” update due to the consternation it’s caused) is beginning to settle, one thing is for certain: the change is here to stay. So rather than moaning about it, it’s better to spend your time seeing if you can improve your sites so that they’re more in line with what Google now thinks is important for a site’s rank.

Related Post: Starting My Journey With Alex Jeffreys
Related Post: Why Using Google Analytics Is A Bad Idea

One factor that appears to now have a greater effect on page ranking is the page’s bounce rate…
Read the rest of this entry »

Have you ever been faced with the problem of having to change affiliate links on your blog? Maybe the folks looking after the affiliate program changed their link format and won’t support the old format (it happens), or maybe you’d prefer to swap a link out for a link to a better product. This isn’t a problem if you only have a couple of links that need changing, but what do you do if you have a load of affiliate links distributed across your posts? Well, there is a simple way to replace links that doesn’t require a lot of time and editing, so here’s what to do:

Changing Links Throughout a Blog:

  1. Download the search & replace WordPress plugin
  2. Upload the plugin to your blog and active it
  3. Go the the Search & Replace option in your Settings list
  4. Tick the content box
  5. Put your old link (as used on your pages) into the Replace box
  6. Put your replacement link in the With box
  7. Click the Go button

Search & Replace WordPress Plugin

If replacement numbers look high, it’s because replacements are also done in drafts, trash and revision posts.

Return to Home Page

It’s quite a while since I bought myself a gadget. My trusty old Dell Axim PDA finally gave up the ghost and I also needed a new MP3 player. PDA’s seem to have been subsumed into cellphones over the last few years, so it seemed that the best upgrade/replacement path was to opt for a smartphone.

HTC Desire CellphoneApple’s iPhone gets rave reviews, but there have been a lot of complaints recently about their draconian control over what apps are allowed onto the iPhone platform. I’ve been hearing that apps that currently available are actually being removed from the marketplace because Apple deems them unsuitable for whatever reason they deem appropriate. It’s that old monopolistic ethic at work again…”It’s our way or the highway; you’re either with us or against us.” (imagine the only place you could buy books published by HarperCollins was their designated store).

I prefer platforms where such strict controls aren’t in place which is one reason I never strayed into Apple Mac territory when developing software applications. Now I’ve never used a Mac, don’t know anyone who’s owned one or who’s ever written software for one. I’ve only seen them up close in high-street stores and didn’t like what I saw (design-wise). Nothing about Apple’s products has ever enticed me (in fact, they just put me off).

The iPhone does look good though but it’s expensive and, from what I can see, you need to be tied into a contract to use one. Not for me. Things have moved on now since the iPhone was first introduced and it’s revolutionary interface isn’t that revolutionary any more.

So, since I wanted an unlocked (sim-free) phone that would double as a PDA/MP3/Video player, I looked around at what was available. A friend brought the HTC Desire to my attention as he’d just bought one. I guess I fell in love with it ‘cos I went out and bought one! I found the cheapest offer on Pixmania (€469/£399) but cheaper prices might be available on eBay.

It’s a lovely piece of kit. The screen is fantastic – AMOLED (Active Matrix Organic Light-Emitting Diode) – crisp, bright, 480×800 pixels, easily read in daylight and doesn’t suffer contrast drops when seen at an angle.

The HTC Desire has a built-in MP3 player and video player (though it only plays MP4 files, so AVI’s and other video formats have to be converted for playing). It will sync with my Outlook calendar and contacts, can be connected to my PC as an external drive, can piggyback on my wi-fi connection for surfing the web, has a digital compass and GPS, and on and on. In other words, it’s a techie’s dream.

So, this is a phone I own (I’m not tied into a contract with it) which will probably get used more as a PDA than a phone. There are many places to get software for the phone. The iPhone has seniority here, but the HTC cellphone’s are proving to be very popular and getting great reviews and that means more and more apps will become available for the phone over the coming months. :)

The Autoresponder Code Launches

Tim Bekker’s Autoresponder Code launched earlier today.

The Autoresponder Code is unlike other email marketing products. Rather that teaching you “How to build your list” or “How to drive traffic to your website”, in instead focuses on a largely unknown area of email marketing, offering simple tricks and techniques you can instantly use to :

- build a strong and positive relationship to your opt in list subscriber

- personalize your websites for your subscribers

- increase your squeeze page conversion rate massively

- increase your confirmation rate

- build your own affiliate program just by using your autoresponder

There are more than 25 techniques that aim to increase your profits dramatically.

Pros:

It’s a pretty good course on how to go about list building and the psychology behind opt-ins and listbuilding and it will help you to maximise your list building efforts.

Bekker is also providing 3-Tiers in which affiliates can earn from promoting this system.

Cons:

If you don’t have a list yet, then you’re probably better off not buying the course until you have created one. The course doesn’t teach you how to drive traffic to your opt-in pages, so you’ll need to go elsewhere to learn that skill.

I was about to head over to the WarriorForum to check out the new posts when an email dropped into my inbox from EzineArticles about an article I’d submitted to them a few days back. So I opened the email, assuming it would contain an acceptance notice. It didn’t. Hmmm…

The article I had submitted was about the problems I’ve been having with the WordPress “Missed Schedule” posts on some furture-dated blogs and directing people where to find solutions (they’re listed on this blog). So it came as something of a surprise to see this the content of their email:
Read the rest of this entry »

Get Adobe Flash playerPlugin by wpburn.com wordpress themes
Real Time Web Analytics