One way you can improve your organic search results is to use pay-per-click (PPC) advertising. There are two ways to go here: either do it yourself or outsource to a pay per click management service.

With this option, you bid on keywords in a PPC engine (like Google Adwords) and create ad campaigns to advertise your wares. The higher you bid for a keyword, the higher your ad will appear on searches for that keyword. …