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PubCon is a major annual digital marketing conference held in Las Vegas each year. And this year, a significant announcement came during the keynote speech given by Gary Illyes of Google (think of him as the new Matt Cutts).
That announcement is that Google are going to divide their search engine index between mobile and desktop sites within a few months…and the Primary Index will be the Mobile one, not Desktop. That means the Desktop index won’t be as fresh as the Mobile one.
Google will still have a desktop index, it just won’t be as fresh as the mobile index. #pubcon
— Lisa Barone (@LisaBarone) October 13, 2016
Anyone who owns a website wants people to visit it. You can either pay to have people visit (like paying for Pay Per Click ads) or you can rely on Organic (Free) Traffic. The problem with the latter is that if your site and its posts/pages are not highly ranked in the search engines, then you’ll only get a trickle of traffic this way.Quality Backlinks Are Important
That’s why building quality backlinks with related sites in your niche is so important these days. The days of blasting out hundreds of low-quality backlinks are gone. That shotgun effect, which got backlinks to your site from sites all …