At the end of my review of the Autoblog Blueprint course earlier this month, I mentioned that I might do a case study on one of the blogs I build using the techniques and methodologies laid out in the course. So that’s what I’m beginning here.
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Here’s what I did in the first week of setting up a new blog:
Week 1:
1. Pick a niche: I have some interest in the Green Energy / Alternative Energy / Renewable Energy niche so I did some keyword research using Market Samurai to see how competitive the niche is and if it would be worth devoting some time to.
2. Keyword Research Part: I don’t just build a single large list of all the keywords I find for a niche. I use Market Samurai to check the competition for different keywords. That competition is measured by the PageRank of a site, how many backlinks it has, where those backlinks come from and how good a job the site’s webmaster has done with SEO. While the niche is somewhat competitive, using Market Samurai’s keyword competition tools showed that I could probably shoehorn a domain into the Google page 1 results for several keywords given a bit of time. If a large enough list of keywords comes out of this selection process, then I proceed to Step 2 of keyword research. With the green energy niche, there were enough keywords.
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