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I’ve previously written about a great plugin that will help boost the value of all the backlinks that you receive to your WordPress site.

And now there’s an additional fantastic new way to achieve the same goal and possibly with even better results!

This WordPress plugin is called Pingback Optimizer. In principle it does the same thing as Paul Forcey?s Indexing Tool plugin – that is, it reads the list of pingbacks that your blog receives and then it tells the search engines about those links. The search engines can then go visit the page on which those links reside, index them and find the backlinks …

Following on from Amazon pulling the plug entirely on associates in Colorado in March this year due to a Sales tax measure introduced in that state, yesterday they fired out an email to associates about an upcoming change to their API which will affect a huge number of associates who use various plugins to add products and customer reviews to their sites. Here’s what they said in their email:

On November 8, 2010 the Reviews response group of the Product Advertising API will no longer return customer reviews content and instead will return a link to customer reviews content hosted on Amazon.com. You will be able to display customer reviews on your …