The heart of any website is the content it contains. It’s what draws visitors, keeps them coming back and influences how the search engines (particularly Google) value your site.

A site that’s all bells and whistles with little or no real content will always be outperformed by a more plainly designed site that has content.

In other words, a site that has something to offer human visitors is what you need to strive for.

Many newbies to website building make …