I’ve been thinking about all the affiliate and internet marketing courses I’ve done over the years. How many just languish on my digital shelves and how many I actually used and still use. Many had short lifetimes because they exploited a loophole or trick to achieve their aim and, once that was plugged, whatever the course taught didn’t work any more.

Then there’s the simple reality that the internet is an incredibly dynamic entity. Google changes the rules on a what – daily, weekly, monthly basis? We get to hear about the big changes like Panda and Penguin but the knock-on effect of these changes has a direct bearing on how our …

One way you can improve your organic search results is to use pay-per-click (PPC) advertising. There are two ways to go here: either do it yourself or outsource to a pay per click management service.

Going It Alone With PPC

With this option, you bid on keywords in a PPC engine (like Google Adwords) and create ad campaigns to advertise your wares. The higher you bid for a keyword, the higher your ad will appear on searches for that keyword. You only get charged when someone actually clicks on your ad (paid per click) rather than when your ad is displayed. For this reason, bidding for PPC keywords can be a very …

 

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