I’m going to be talking about some changes that are required to your link building strategy today, thanks to a new little update at Google.

Unless you’ve been living under a rock, you’ve probably heard by now that Google has been on a rampage this last month, testing out some new spam prevention features, and leaving devastated webmasters (and many affiliates) in their wake.

Unlike most algorithm updates, this is one that you really need to pay attention to if you’re an affiliate marketer looking for free traffic. This one has real and immediate implications.

Basically there are some changes you need to make to your link building strategy, starting today, and …

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I’ve previously written about a great plugin that will help boost the value of all the backlinks that you receive to your WordPress site.

And now there’s an additional fantastic new way to achieve the same goal and possibly with even better results!

This WordPress plugin is called Pingback Optimizer. In principle it does the same thing as Paul Forcey?s Indexing Tool plugin – that is, it reads the list of pingbacks that your blog receives and then it tells the search engines about those links. The search engines can then go visit the page on which those links reside, index them and find the backlinks …