I’ve been thinking about all the affiliate and internet marketing courses I’ve done over the years. Hoi many just languish on my digital shelves and how many I actually used and still use. Many had short lifetimes because they exploited a loophole or trick to achieve their aim and, once that was plugged, whatever the course taught didn’t work any more.

Then there’s the simple reality that the internet is an incredibly dynamic entity. Google changes the rules on a what – daily, weekly, monthly basis? We get to hear about the big changes like Panda and Penguin but the knock-on effect of these changes has a direct bearing on how our …