UPDATE: As of July 2018, the Chrome browser is now placing a Not Secure label to the left of http:// format web addresses in the browser address bar. That should be an incentive to get your site upgraded to use the https:// prefix, as well as the additional reasons below…
If you’re a member of Wealthy Affiliate, my #1 recommended affiliate-marketing course, you’ll have received an email from founder Kyle about the introduction of free SSL certificates for WordPress sites built and hosted on their SiteRubix system (members get free webhosting).
What is SSL And Why Is It Important?
SSL stands for Secure Sockets Layer, a technical term that won’t mean anything to the average internet user.
What it provides though is an additional layer of security on websites. You’ve seen some web addresses start with http:// and others start with https://. That “s” in https indicates that SSL is in operation on that site.
Up until recently, you’d generally have seen https addresses on e-commerce sites as they want to protect customer’s details and credit card info from hackers.
Last year, Google announced that any site using SSL would be ranked higher in their search engine. It’s an indicator that Google takes website security very seriously and is using it as a ranking factor.
So why isn’t every webmaster using it? Even if only for the ranking boost it provides?
Well, firstly because you have to pay for SSL certificates annually (though some webhosts are providing free certificates for customers) and secondly because you need a bit of technical know-how to set one up correctly. And most non-corporate webmasters don’t want to deal with that hassle.
So free SSL certs and their setup for Wealthy Affiliate members is a big deal.
What If You’re Not A Wealthy Affiliate Member?
…Or you self-host your websites?
CloudFlare is a web-security company that can provide some security measures to harden your sites against hack attacks. They offer a free plan as well as more comprehensive paid plans. They also offer a basic SSL certificate to users.
While the security and caching measures are easy enough to set up, getting a site to display correctly with a https:// prefix is problematic. There are a lot of settings you need to get just right and bumbling through them just isn’t the way to go.
Another web hosting company I recommend is A2Hosting as they also provide free SSL certificates for websites hosted there. It’s a one-click solution.
Site security is something a lot of webmasters simply don’t take seriously enough.
There are something like 74,000,000 WordPress sites online at the moment. Roughly 30,000 of those are hacked each and every day. That’s about 11,000,000 hacks per year.
In some cases, those hacks will go undetected because the webmaster is not paying much attention to his site.
It other cases, hacks are detected and one of two things happens:
- The site is voluntarily, if reluctantly, taken offline so that the hackers can no longer (ab)use the site
- The site is repaired, at some cost, and put back online, hopefully this time with better security measures in place
In all cases of a site hack, one of more or these will occur:
- You will lose sales and conversions – affiliate links can be replaced with those of the hacker. If you market your own product or service, your visitors may see a defaced site and your customer’s information may be stolen. A suspicious-looking site will have visitors running for the hills. Permanently.
- You will suffer reputational or brand damage – look at any of the recently reported hacks of big companies and how their reputations and stock prices have been affected once word got out. If your customer’s information is stolen, you’ll likely never be forgiven for it. If you’re an affiliate marketer, people will just bypass your site.
- Your search engine rankings will drop – if your site gets flagged by Google as being infected with malware, your site and page rankings will drop significantly. In some cases, those rankings can never be recovered. You need to clean an infected site, contact Google and let them know you’ve done that and wait a considerable amount of time for them to re-review your site. All while there’s a notice over your site warning visitors it’s infected with malware.
Where site security is concerned, prevention is most definitely far more cost effective than cure and recovering from the collateral damage a hack can incur.
Those SSL Certificates Again
Cloud Defender goes a long way to helping secure your sites. I’m not going to lie to you; it’s not an all-in-one solution, and you will need to take additional measures to secure your sites. But it is a good starting point if you have little or no security measures in place on your blogs.
Just the fact that it makes setting up free SSL certs easy makes it worth the price ($14.95 at time of writing). I’ll write a review of Cloud Defender in my next post.
Just an FYI: Beginning this month (January 2017), Google Chrome starts adding warning labels for any websites asking for passwords and/or credit card information which haven’t yet added SSL protection. If you don’t want your visitors to see this:
…you need to start using SSL on your site.
Cloud Defender isn’t just about being able to easily implement free SSL certificates on your sites. With it, you also get:
- Server-level security
- No bad traffic can suck up your bandwidth and cost you hundreds in hosting overage charges
- Your sites load MUCH faster for legitimate traffic – interested visitors see your offers and can act on them quicker than ever
- Your content AND the private information of your subscribers remains protected and secure
- Faster sites translate to lower bounce rates, improved SEO and higher conversions
Filed under: WordPress