Marketing should be done by all companies, but not all do it effectively. Running affordable email marketing campaigns are a great way to promote your business. Keep reading to find out how you can send out effective emails.

Sending emails is a fast and personal way to keep in touch with your customers. Keep your emails short to ensure you hang on to your reader’s attention. Few people will care to read a lengthy, thousand-word wall of text about a single product or service. Include links to your website. This way, your customers will be able to get more information there.

Never send emails to consumers without gaining their permission first. People …