
Information is power, right? Well, in this day and age some information feels like it is powerful, but most feels totally irrelevant. But if you use WordPress, there are ways to collect valuable information related to your visitors. Everything from their IP address to the search terms that brought them to your site. Now, if you have only had minimal experience with a blog or website, you may be saying “So what?”. Believe it or not, this information when properly used, can give you a distinctive edge and help guide your content creation by focusing on who your viewers are and what they want…or what they are actually looking for.