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that Andrew Hansen has just released

Andrew Hansen has released his third and final case study looking at the results of one of his Rankings Institute students. In case you missed my previous posts, the Rankings Institute is a members-only site that teaches an 8-week intensive SEO course.

Students learn a variety of cutting-edge (completely white-hat) strategies both for optimizing sites for search engines (especially Google) and the correct way to build backlinks in the post Penguin and Panda landscape.

These strategies have allowed students who have completed the course to have sites that have gone from 0 to over 2,000 visitors per day, and earn between …

One way to same time when optimizing your site is to call in a professional SEO service to review your site. Most services will provide an SEO quote if you ask them and you can then decide if that’s the route you want to go with your site.

An SEO service will do what you do normally when you want to optimize your site, but they’ll also be able to provide advice on how to make certain aspects of SEO more effective. You’ll be getting access to their expertise and they will simply know a lot more about the topic than you. They’ll know what startegies work now rater than what worked …

As I’ve mentioned before on this blog, the Google Penguin update resulted in many legitimate online businesses and quality websites getting penalized by Google and plummeting in the search engine rankings. It’s not an overstatement to say that many people’s businesses were killed off overnight.

It’s now been a few months since the Penguin Terminator was set loose and concrete data about what exactly it was doing has been gathered. There was a lot of speculation about this in SEO circles and disagreements about what Penguin was doing and why. But it seems safe to say that for the first time in history, your backlinks can actually hurt how your site ranks.…

Two things I need to tell you about in this post, both of which will have immediate and lasting effects on your search engine rankings… both take minutes to implement.

The first of these things I’ve written up totally in this post, and the second one is at another link. So relax and read all the way through this post now…

#1: If You’re Doing This, Stop NOW

As Andrew Hanson taught in his Unstoppable Affiliate course (no longer available), one of the more distinct changes in the Google algorithm implemented in the Panda update is the integration of user feedback data as an influence on search results (no, it doesn’t mean …

The Terms of Service (TOS) for Google Analytics basically say that they can do whatever they want with the data they collect from your sites and this includes using that information to determine search engine rankings.

By installing the Google Analytics code on your site, you are giving Google a back door window into your traffic patterns and they will quickly determine that your (affiliate) site is not the kind of site they want in their index. You see, Google doesn’t really like affiliate sites. Perhaps I should qualify that assertion a bit more. Google doesn’t like little-guy affiliate sites; they don’t seem to have a problem with the big guys and …