Have you come across the term online reputation management before? What exactly is your online reputation, who determines it and why would you need to manage your reputation anyway? The obvious answer to who who determines your reputation is Google as they rank your websites according to certain criteria which effectively determine what your online reputation is. The higher your site ranks, the more reputable it is in their eyes (and in the eyes of the people who are reading the pages of results).

So if your site is languishing low down in the listings, Google doesn’t thinks the site is particularly reputable. Obviously, you can improve things my increasing the number …