Have you come across the term online reputation management before? What exactly is your online reputation, who determines it and why would you need to manage your reputation anyway? The obvious answer to who who determines your reputation is Google as they rank your websites according to certain criteria which effectively determine what your online reputation is. The higher your site ranks, the more reputable it is in their eyes (and in the eyes of the people who are reading the pages of results).

So if your site is languishing low down in the listings, Google doesn’t thinks the site is particularly reputable. Obviously, you can improve things my increasing the number …

As I’ve mentioned before on this blog, the Google Penguin update resulted in many legitimate online businesses and quality websites getting penalized by Google and plummeting in the search engine rankings. It’s not an overstatement to say that many people’s businesses were killed off overnight.

It’s now been a few months since the Penguin Terminator was set loose and concrete data about what exactly it was doing has been gathered. There was a lot of speculation about this in SEO circles and disagreements about what Penguin was doing and why. But it seems safe to say that for the first time in history, your backlinks can actually hurt how your site ranks.…

Well, Google has thrown the cat among the pigeons again with its recent Google Penguin Update.

Many affiliate marketers have seen their traffic plummet in the last couple of weeks and site rankings have been affected as well. What’s more, searches for keyword phrases are tending to show sites with poor content above those with useful content, in the search results.

So What’s Going On?

Well, first of all, the Google Penguin update has proven to be very unsettling for those who do SEO and, let’s face it – that’s anyone who is making, or trying to make a living online. Even SEO professionals have been confounded by how their sites, …

It’s been a little over 2 months since my last progress report on the Cheap Electricity Options blog. The blog is now just over 4 months old. This is what it looks like now:

I’ve added a couple of more plugins to the site to help in getting more backlinks:

Indexing Tool Plugin: This is a commercial plugin ($47) that aids in getting backlinks by getting the articles you submit to article directories and blogs indexed. Rather than repeating information here, you can read my review of the Indexing Tool plugin here.

Pingback Optimizer Plugin: This is an alternative plugin to the Index Tool above but, since both plugins use different …

If you read Progress Report 1, you’ll know that the blog I set up for this case study is Cheap Electricity Options.

To recap, Week 1 of the blog development involved keyword research and identifying if the niche wasn’t too competitive and that there were enough products for it to advertise. Week 1 closed with the installation of the blog, selecting a theme and adding a home page and article. The blog is set up to use a static home page. So now to week 2:

Week 2:

If you’ve taken a look at my Cheap Electricity Options site, you probably noticed that there are no ads on the site …