inVideo AI v4.0 Released

July 15, 2025

In late 2024, invideo launched their first Generative AI tool, invideo AI V3.0.

This month (July 2025), invideo is launching a new and improved version of their Generative AI tool – invideo AI V4.0!

V4.0 builds on the existing functionality of invideo AI with the addition of the new AI Twin Feature.

InVideo’s AI Twin Feature

This feature allows users to create studio-quality videos featuring digital avatar clones of themselves without needing to step in front of the camera.

Just upload a small video of you talking to the camera, and Invideo will create your digital avatar clone for you to make any kind of video.

Create content without appearing on camera, having to learn complex editing tools or having to re-record every time you make a mistake.

This release also allows you to create ads for your brand, store or business using your own AI Avatar.

Your Avatar can be used to create marketing or user-generated content (UGC) style videos about any topic or product.

For example:

1. Create Studio-Quality Videos (No Team Needed):

For content creators, brands or Business owners, creating high-quality videos can feel overwhelming, especially without video expertise or a budget to hire a full team.

With InVideo AI Twin, you can produce professional, studio-quality videos using just your AI avatar.

It handles the scripting, visuals, and editing, so you can focus on running your business.

No crew, no complex tools — just high-impact videos made simple and affordable.

2. Create content with your busy schedule:

For content creators and Business owners, it is important to be present on social platforms as much as possible.

But most of them are just starting out on their content creation journey.

Being able to keep up with their busy schedule is very difficult, as shooting content and coming up with concepts takes a lot of time.

With the AI Twin feature, you can now create content consistently, without having to spend a lot of time on scripting, shooting and editing.

3. Be your brand’s face without hassle:

Social presence is very crucial for every brand and business owner.

You want to connect personally to your audience by posting videos consistently, but filming videos is tough and time-consuming due to time constraints and busy schedules.

Your AI Twin creates engaging brand videos for you, eliminating filming hassle and reshoots, saving precious time.

4. No fancy tools or equipment are needed to create content:

Content creation requires a lot of tools, equipment, etc, to create quality content, which is expensive.

The Invideo AI Twin feature allows you to create videos with ease without having to spend on expensive gear, like microphones, cameras, lighting, etc, in your studio setups.

5. Reach a global audience with Multilingual Videos:

Speaking to a wider audience often means overcoming language barriers.

With InVideo AI, your content can be instantly transformed into multiple languages, using your own AI avatar. No reshoots or translators are needed.

InVideo’s New AI Actors

You can also use AI Actors, which allows you to select an actor to be the face of any video you like.

In the video, these actors can interact with your product and narrate the script exactly as per the topic of your video.

You can even clone your products by just uploading an image of your product or a link to your product.

The product will be integrated into your video fitting alongside the actor.

You no longer need to hire actors, script, record or edit.

By cutting down the steps involved in sourcing and hiring UGC creators, this new feature is particularly useful for small business owners looking to advertise their products while avoiding high production costs.

Here’s what you can do with AI Actors:

1. Create Product Video Ads with ease:

Producing product videos requires significant time and resources (production team, high-end cameras, studio set up with lighting, Editors, etc).

You can now generate dynamic product videos using Invideo AI Product Clone, saving you from expensive shoots and editing.

Just upload your product image or paste a product link to create an ad, either with your avatar or a UGC actor.

2. Turn one idea into multiple Ad videos:

Constantly generating fresh content ideas for every client can be time-consuming.

With InVideo AI Twin + Product Clone, you can take a single concept and instantly turn it into multiple video formats—ads, explainers, tips, and UGC-style content—tailored to different platforms or audiences.

You deliver high-impact content faster without the heavy production load.

Perfect for scaling your agency’s output while keeping clients happy.

3. Creating UGC Ads without the stress of huge production costs:

Creating a UGC-style ad the traditional way can cost over $500 per video, and that’s without factoring in product shoots or advanced editing.

Even then, there’s no promise the ad will perform.

Running engaging video ads can be too expensive for small businesses.

Quickly create convincing ads with Invideo AI UGC Actors, instantly saving you money.

4. Finding a winning ad, Faster and Smarter – A/B Test UGC Ads

Finding a winning ad can take weeks – or even months when you’re stuck in the traditional ad creation cycle.

Making changes, reshooting, and editing each version drains time, money, and energy.

With InVideo AI, you can instantly generate multiple UGC ad variations with different hooks and styles.

Test what works, tweak what doesn’t, and scale faster—without the usual production delays or costs – saving you time, cutting expenses, and finding your high-performer sooner.

5. Create Testimonial Videos for Your Clients – Effortlessly

Filming authentic testimonial videos for your client’s brand can be slow and costly.

With InVideo AI’s UGC Ads workflow, you can instantly turn your clients’ written feedback/testimonials into scroll-stopping testimonial videos using virtual actors.

Choose from a range of diverse faces, styles, and tones to match your client’s brand — no shoots, no delays.

It’s the easiest way to build trust and credibility through social proof, all while saving time and production costs.

Here are 3 AI Actor example videos created for social media (click the images to watch the videos):


Environment-Friendly Water Bottle	Conference Speaker UGC Ad	Beard Oil – UGC Ad

New Pricing

With this update live, the pricing for invideo AI’s Generative plan has increased to account for the additional features, from $95/month to $120/month.

Additionally, a new “Team” plan has been created at $899/month, tailored for small businesses looking to use invideo AI for creating UGC content.

Click image for a larger view

Other Features in InVideo AI V4

Al powered scripts to save time

invideo’s Al YouTube script generator creates engaging, tailored scripts for any video topic, saving hours of valuable time and taking the hassle out of video creation.

Affordable alternative to voice artists

The voiceover generator is as close as it gets to a professional voice artist.

It brings your videos to life by grasping the emotion behind every word, adding human-sounding Al speech in a wide range of languages.

Set yourself up for success

Plan and execute a video content strategy that will significantly increase your exposure, awareness and engagement.

Publish videos frequently with Al to keep your viewers engaged.

Conclusion

InVideo AI V4.0 is the most advanced video creation software currently available.

Being cutting edge, it has a price to match.

But it will still cost significantly less than hiring people and equipment for a shoot and reshoots will not be necessary.

Plus, AI creates videos faster than you can shoot and edit them (and faster than someone you hire to do the shoot).

All businesses have advertising costs whether you’re a lone marketer, a small business or a large corporation.

Speed and results are what count in finding winning advertising campaigns and having AI do the bulk of the work for you means you can test faster and see results faster…and at lower cost.

InVideo Alternatives

If InVideos pricing is too expensive for you but you’d still like to leverage the power of AI to create videos and/or video ads, here are some alternatives to look at:

CapCut – has a free plan (for desktop PCs) and their Pro Plan is just $9.95 per month. AI can create simplistic videos for you but more elaborate videos will require you to manually edit them.

Pictory – an AI video creation service that turns text and URLs into videos. Includes voiceovers in several languages. Starts at $19/mo. You can read more about that Pictory offers here.