I have a small confession to make…I don’t enjoy the process of link building, whether it’s internal or external.
It’s slow and time consuming, especially if you do it manually yourself.
Or it’s quick and expensive if you decide to outsource the task.
I just want to do my keyword research, publish content, and rank!
I won’t go into all the pros and cons of manually building external links (that is, links on other sites pointing back to yours) – it’s controversial.
Black-hat methods, white-hat methods and grey-hat methods than sit somewhere in-between.
Why Do You Need Links At All?
I’ve been building websites and trying to rank them on Google since 1998 (when Google was founded).
One thing that I learned pretty early on is that Google does NOT want you manipulating search results by “building” external backlinks to your site.
In other words, Google wants you to get natural links (links that come essentially without your involvement) not links that you manually build.
But how can people find your site unless you create backlinks to it in the first place?
It’s kind of a Catch-22 situation.
However, there are certain types of links that Google actually encourages you to build that can help you rank better.
What Type of Links Are These?
Google has very clearly stated in their SEO guide that you should be building internal links.
And they state that using keyword descriptive anchor text is a good idea.
Building these internal links does 2 things:
- It helps human readers of your site find other relevant content.
- The hyperlinks help Google fully crawl and better understand what your site is about.
Overall, internal links can have a huge impact on your site, not only from a reader perspective, but also from Google’s.
So take a look at your site and see if you could do a better job of building some internal links.
Google says it’s a good idea to build these types of links, so don’t hold back!
There are 3 ways to build internal links:
You’d generally do this as you’re writing a blog post or website article. You’d link certain keywords to previous posts or articles on your site.
2. Automatically With a Free WordPress Plugin Like Internal Links Manager
3. Use A New WordPress Plugin Called Link Whisper
This makes it much faster, easier, and more effective to build internal links.
Option 2 above relies on you knowing which keywords you want to link to internal pages and having to manually maintain and update that list.
It’s not time consuming, but it is a manual process that you have to remember to do from time to time.
Building proper internal links can be time-consuming depending on the size of your site and how many new articles you write.
What if building 10 new internal links was as simple as checking a few boxes?
What if these links were not only easy to build but were also smart links – meaning the anchor text varies and comes from relevant articles?
Well, his new WordPress plugin makes building internal links both faster and smarter.
Imagine you have an established blog with a few hundred posts on it but internal linking was something you never worried about.
Only now, you’ve learned just how important internal linking is in getting your blog ranked.
Manually finding keywords to use and what posts to link to would be a very time-consuming task.
Using the Internal Links Manager plugin would certainly make things easier and faster.
But it’s still a bit of a blunderbuss approach.
Link Whisper takes a more intelligent path.
It reads content like a human would and automatically makes smart link suggestions that you can simply approve (you are in complete control).
The plugin isn’t free, however. These are the pricing options:
Use coupon code longtailpro at checkout to get $20 off Link Whisper for the next few days only. The coupon expires in:
Here’s the experience (from Feb. 2020) of Stephen Smith, MD, who owns a nutritional supplements blog and store:?
You can also watch a video of Stephen using Link Whisper right here and see him review his Google Analytics showing the traffic increase:
Obviously, these results are not typical.
It’s also entirely possible that the traffic increase was due to an algorithm update, but clearly Link Whisper is easy to use and didn’t hurt his results, that’s for sure.
But using Link Whisper to improve your internal links does have the potential to improve your site’s traffic from better rankings due to improved internal link structure.
So, if you want to see what Link Whisper is all about, go here.
Regardless of the method of adding internal links, you should add them one way or another.
We all want our sites and web pages to rank high, especially in Google and building internal links gives you full control over at least one aspect of link building.
Filed under: Blogging