Building Powerful Links

Not all backlinks are created equal.

Some are powerful and will drive your page rankings up quickly while others can end up doing more damage than good.

With that said, you can learn the difference between a powerful backlink and a really bad backlink by taking a closer look at the anatomy of the most powerful type of backlink.

Because once you understand how to identify and create the most powerful type of backlink on the planet you will see results like this-

However, before you can get results like this, you need to understand the anatomy of the perfect backlink.

And I am going to break down the most powerful type of backlink on the planet for you.

The Anatomy Of The Perfect Backlink

Today, any backlink that you build should meet the criteria below and these are the only type of link you should be building to your site.

They provide the most bang for your buck in terms of passing authority and ranking to your site and pages and will help to accelerate the success of your site.

The perfect backlink can be broken down into 5 key elements:

1. Site Authority

One of the strongest signals to look at is the authority of the site and page a link is coming from.

So, for example, a link from Wikipedia or a leading blog in your niche is far more powerful than a link from a newly registered domain.

The perfect backlink always comes from an an authoritative domain.

2. Site Relevance

The second most important thing to consider when defining the perfect backlink is relevance.

For example, if your site is about dog training, you want links from sites and pages that talk about dogs, pets or animals in general. You could even go broader by crossing over to home and family niches. You don’t want links from golf sites, dating sites, window blinds sites, etc.

Relevancy is becoming more and more important and the perfect backlink comes from a relevant page and/or domain.

3. Link Placement

The placement of the backlink also plays a critical role in obtaining the perfect backlink.

Google understands where links are placed on sites and links that are placed within page and post content are far stronger than any other (such as links in a sidebar).

Backlink Example

Sure, you could get a link from a comment, in the sidebar or footer…

…but nothing will beat the power of a contextual link inside relevant content.

4. Anchor Text

Anchor text can be tricky as there is no one size fits all recommendation.

But, as a general rule, you want all of your exact match/phrase match anchor text backlinks to be coming from authoritative domains.

Then diversify your anchor text ratio with branded (your site name and raw URL addresses) and generic anchor texts by putting them on lower authority link sources.

Basically, save the big guns for the big keywords.

5. Competing Outbound Links

Last but not least is the number of outbound links on a page. The more outbound links there are, the more ‘link juice’ you have to share with other sites that are also linked to from the page.

There is a common myth that Google can only read the first 100 outbound links on a page, which used to be true but they have updated since.

However, the perfect backlink would be on a page that doesn’t have more than 10 outbound links in total on that page. In general though, the fewer the outbound links – the better.

The Perfect Backlink Is…

A backlink from a relevant authoritative website surrounded by relevant high quality content.

And that is the holy grail of link building that you should be aspiring to!

There isn’t a stronger backlink on the planet.

It is these types of backlinks that are behind the rankings of the most competitive niches in SEO.

A few years back a site in the video games niche was absolutely torn apart by a previous penguin penalty.

But this link building strategy was deployed at the start of November 2014.

That strategy has seen ranking and traffic grow consistently from 8,000 visitors per month from Google organic search in November 2014 to 100,000 per month less than a year later.

Now, fast forward to 2017…

…and traffic to that site has grown to a staggering 230,000 visitors per month, just from Google organic search.

The site has now enjoyed nearly 4,000,000 visitors from Google since deploying the link building strategy back in November 2014.

Wrapping It Up

Remember that the most powerful type of backlink that you can build is…

  1. From an authoritative domain
  2. From a relevant domain/page
  3. Placed in the content of pages or posts
  4. One that uses optimised anchor text
  5. One that has as few competing outbound links as possible

You can learn how to create those types of backlinks on demand in this 100% free video training series.

These free videos will change the way you do SEO forever.


Tagged with:

Filed under: SEO