As you may have read in one of my posts from late in December, I made the decision to get into the particular type of eCommerce that is “selling on Amazon”. I’d been learning the business through Jim Cockrum’s excellent Proven Amazon Course.
The model I was particularly interested in was in selling used books. Profits of up to 700% are not unheard of in this niche. However, as I don’t live in the USA, some logistical issues became apparent.
In order to sell items through Amazon FBA (where Amazon ships product to customers from their own warehouses), you have to send stock to those Amazon warehouses. If you’re in the USA, those shipping charges are cheap.
If you’re outside the USA and there’s no local Amazon FBA warehouse (as in my case), then you’re faced with paying full international postage fees based on weight. And books are heavy. Shipping charges would have left no profit.
So I’ve parked my Amazon selling ambitions for the moment.
And now I’m pursuing the build-your-own eCommerce store model…
Going The Shopify Route
Shopify is all the rage. They make it easy to build eCommerce stores, fully integrated with payment processors. It’s a bit like a WordPress site dedicated solely to building a store.
I’ve been looking at and thinking about this eCommerce model for several months now. I wasn’t sure if was just going to be a passing fad or if their service would be superseded by a newer, better one.
Building an eCommerce store is all well and good. But it’s like building a standard website. You still have to promote it to get traffic coming to it. Otherwise you don’t make sales.
Building An eCommerce Store
From pretty much everything I’ve read and webinars I’ve watched, Facebook Ads are the way to promote store pages and items to potential customers.
That means you need to have an advertising budget. It also means that you need to know how to create Facebook ads, how to manage their budget, how to target your products at the right audience so you don’t waste money on advertising, what platforms to run ads on – mobile, desktop, both, and/or Instagram, how long to run ads for, what criteria to use to know when to kill an ad or not, how to split test ads, and so on.
A lot to learn and it seemed like inexperience here was a very fast route to losing money.
I needed a course and mentor who’d been through all this already and who knew the pitfalls to avoid as well as the best way to approach creating successful (i.e. profitable) Facebook Ads.
Serendipity struck just after I’d made the decision to move into eCommerce. I got an email about the launch of the 100K Factory Revolution program (now closed to new members). These guys seem to have had great success with their previous two courses and they have a more in-depth methodology for driving traffic with Facebook ads and scaling things up.
After a lot of thought, I finally decided to sign up for this course .
The 100K Course takes place over several weeks (it began 6 weeks ago) and teaches you everything you need to know about building a dropshipping business using Shopify and how to promote your business on Facebook.
The starter Shopify store I’ve built with 100K is: http://FelineGoodz.com
Promoting The Store
It’s early days but I’ve already had sales on the Feline Goodz store. Not enough to cover advertising expenses yet. But first I need to identify what products appeal to people so that they’re the only ones I promote with paid advertising.
That’s where I am so far. Still learning the ground rules for profitable Facebook ads. But my store is already getting sales.
In the next post, I’ll talk about some of the obstacles I’ve hit in these early days of building an eCommerce business.
Filed under: Ecommerce