Taking a Professional Approach To Email Marketing

February 12, 2013

Marketing should be done by all companies, but not all do it effectively. Running affordable email marketing campaigns are a great way to promote your business. Keep reading to find out how you can send out effective emails.

Sending emails is a fast and personal way to keep in touch with your customers. Keep your emails short to ensure you hang on to your reader’s attention. Few people will care to read a lengthy, thousand-word wall of text about a single product or service. Include links to your website. This way, your customers will be able to get more information there.

Never send emails to consumers without gaining their permission first. People don’t like spam, and spam is unsolicited email. Sending out unannounced email messages can have a negative impact on your brand. Start off the right way, and be certain that your efforts are going to people who agree to hear from you.

Your email subscribers are very likely to be reading your emails from a mobile device such as a smartphone. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Recognize the constraints of mobile devices and always be sure that your emails can be easily read, regardless of such constraints.

Create your content for your customers, not just crafted to evade the spam filters. If you write your messages properly and limit the sales talk, you’ll escape the spam filters. If you solely focus on using methods that will pass a spam filter, your messages will likely be boring and readers will quickly delete them. Worse, they’ll unsubscribe from your mailing list.

During the opt-in process, ask for your customers’ names, or at least their first names. By having the recipients name, you can customize a message that is more personal in its tone. Your emails will be different from other emails and your recipient will feel less anonymous.

Provide several different ways for people to opt-in to your emails on your site, but do not exert pressure for them to do so. Assure your customers that their information will never be compromised and that you are worthy of trust. Make certain to also inform them how they will benefit from signing up with you. An e-mail marketing plan that is successful depends on the ability to get customer information.

Offer your visitors a free learning course conducted via email. You’ll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base.

Be sure that you provide people with a way to opt out of your email marketing newsletters. Using an autoresponder service like Aweber means you can do very affordable email marketing (you can send out emails to a large number of subscribers for just a couple of dollars). You can create separate email lists for different products, services and/or websites, market to specific lists or send emails to all your subscribers. Compartmentalizing your lists this way is very important to keeping things organized.

You will be very successful at email marketing if you know how to go about it correctly. You’ll be able to use this method to build your business, increase your profits and reach customers you never would have otherwise. The more you learn about email marketing, the more you will realize just how effective a marketing technique it can be. Once you start using email to promote your business, you will never turn back.