The question of how much (percentage-wise) Google pays webmasters for clicks on Adsense ads displayed on their websites has always been open to speculation. Google have never revealed what that figure is and speculation among webmasters put the figure at anywhere between 10% and 50% of revenue share.
Personally, I always figured it was around the 50% mark and I think the majority of opinion put it at between 40% and 50%.
Well, it was something of a surprise then when Google recently came out and announced exactly what the revenue share percentage is. The announcement was supposedly made “in the spirit of greater transparency”.
And the percentage?
68%!
That’s much higher than anyone gave Google credit for. So there you go guys, Google haven’t been as miserly as some might have thought.
Google’s official explanation along are more details are provided on the Adsense Blogspot Blog.
So the question now is: Do you believe them and do you think Google are being completely above-board? Leave your thoughts…

All the best,
Gary Nugent
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Tagged with: Ads • Amp • Blogspot Blog • Commodity Markets • Google • New Evidence • Revenue Share • Speculation • Spirit • Spirit Rover • Surprise • Transparency • Universe Today • Water On Mars • Webmasters
Filed under: Website Monetization

























Hey Gary,
Wow that is pretty surprising! Although since it’s Google they could probably say whatever they want and get away with it (jk Google, I love you :))
Peace,
Darren L Carter
68% is great… a friend thought google ads paid cents, but i was trying to tell him that you can get pretty good passive residual income from google ads… Cheers, Abby Eagle Gold Coast
That is very interesting that they do pay that much I have never been able to tell. I got lucky one time at the very beginning and hooked into a high paying keyword. But when they found out I was making $2.27 cents per click they shut it done and changed something. I wished I woud have kept the proof now.
David
Is eppect traffic still going and how did they do?
Gary,
GOOGLE probably right. here are my earning yesterday.
Page impression- 745
Click- 9
Page CTR- 1.21%
Page eCPM- $8.99
Estimated earning- $6.70.
By the way, I did not had any luck with CB.
thx
arya
http://www.aryacommercial.com
Gary:
I totally missed when this was announced, so thanks for posting!
I would have never thought it was that high. I would have thought maybe 51% just so they give us a little more than they are getting.
Whether this is true or not, we may never truly know!
– Rick
Great article! This is the type of info that are supposed to be shared across the net.
Disgrace on Google for no longer positioning this post upper!
Come on over and consult with my web site .
Thank you =)