100K Factory Logo

I mentioned/advertised the 100K Factory on this blog a couple of weeks ago. It was an expensive program, running a $2,497 for a one-time payment or 3 monthly payments of $997 each ($2,991 total). That high ticket price would have out it out of the range of many. Others may have thought that no course is worth that kind of money.

I, probably like many other small business owners and affiliate marketers, have become increasingly frustrated with Google’s ever-shifting goal-posts, algorithm tweaks and the sheer amount of time and effort needed to implement effective SEO to get, and keep, sites ranked in their search engine.

There has to be an easier way. Relying on Google for traffic is just too dangerous and precarious for any online business.

Aside: Google uses Machine Learning techniques to run its search engine. The software learns how to classify and rank sites using sophisticated artificial intelligence (AI) algorithms. What this means is that there’s no definitive bit of code that can be tweaked to “fix” a perceived problem in the engine. It can be tweaked to influence the AI to look at things differently but there’s no guarantee the tweak will have the desired effect. This probably explains why after a major algorithm update, search results seem way off what you expect to see. Here’s great free course on machine learning given by Corsera. Watch even the intro video for a very engaging overview of what machine learning is all about:

Machine Learning by Stanford University

Not Relying on Google For Traffic

The 100K Factory takes a different approach to driving traffic to websites, one that does not rely on Google at all. And it was that aspect of the program that particularly appealed to me and steered me to the decision to stump up the fee for it.

There is a 60-day money-back guarantee and Phase 1 of the course will be 75% complete by the time that deadline comes up. By that stage I’ll have a very good idea of whether the 100K Factory strategy works or not and I can bail out if I feel the need to.

Since payment was made through PayPal, there’s full Buyer’s Protection there and it’s much easier to get PayPal to refund when a dispute arises than it is to get your credit card company to issue a refund. This isn’t like the lamentable Cobra Mailer fiasco I unfortunately became involved with a couple of years ago (despite providing plenty of documentary evidence of fraud to my card company, they consistently refused to issue a refund).

What Is The 100K Factory About?

The aim of the course is to teach members how to build 4 websites, each earning $25,000 per year from advertising and affiliate offers. So $100,000 per year in total. A tall order by any stretch of the imagination.

Traffic is primarily driven from Facebook. While I don’t personally like Facebook, I have created an account with some deliberately incorrect information about me (due to privacy concerns I have about FB) to enable me to use it as a traffic source.

I’ve created the first of my 4 sites, picking the niches as laid out in the course. I won’t reveal the 100K Factory strategy on how to pick viable niches here, but it’s not the same as the method I’d normally use to identify profitable niches. So I’ve ended up with 4 niches I would never have thought of going into before.

The actual design and layout of sites I’m not that keen on – 100K Factory provide a professional WordPress theme for sites. They don’t look particularly aesthetic to my eye. But I don’t want to put my spin on sites and change the look and feel to something I especially like. I have to resist the temptation to change things and that I know better here.

Following instructions to the letter I’ve found to be difficult in the past and I’ve let my ideas of what should be done instead (at least in my own mind) dictate what I’ve done. And things haven’t always paid off as a result. So with the 100K Factory, I will be forcing myself to follow the course and do exactly as I’m told, even if I disagree with it. It’s the only way to assess if the course is successful or not in an objective way.

Driving Traffic From Facebook

I’ve created a Facebook fan-page for one of my niche sites. This is what most internet marketers do anyway, so no secrets given away there. Naturally, the fan-page links back to my niche website.

In order to get exposure for any fan-page, you need to get FB Likes for it. Buying them from the likes of Fiverr is not a good idea as they’re not from people really interested in your page and, over time, many will unlike your page. And facebook notices that.

So in order to “prime” my fan-page, I’ve created some Facebook ads (i.e. ads created inside of Facebook). Again, the criteria for creating these ads I won’t reveal but when I started my ad campaigns the cost of Likes was about $0.23 each. Now (a few days later) that cost has dropped to $0.07 per Like. I’m also starting to get organic Likes from people just happening across my fan-page.

My aim is to get 1,000 Likes in as short a time as possible for as little money as possible.

I had originally intended revealing my initial niche website and Facebook fan page here but then I decided not to as having people visit them from here might skew the results I’m seeing from my efforts so far. Like I said, I’ll be sticking exactly to the instructions set out in the 100K Factory and not tweaking or adding to them in the hopes of boosting their results (or, indeed, possibly crippling them).

What’s Next?

Build out the other 3 Facebook pages for the other 3 niche sites. The sites themselves won’t be populated with posts as yet, but the skeleton sites are already built.

Session 3 of the 100K Factory took place this week and this phase of the course is still about building the groundwork for a very profitable virtual real estate empire.

Stay tuned for further updates.


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