How do you assign a value to something? That value you assign will play a part in whether that thing is worth considering buying or not.

If you think the price is too low, maybe there’s a reason for that – the product isn’t that good so you’ll pass on it.

Likewise, if you think the price is too high, you may think the vendor is just trying to fleece you.

Perceived value pricing is now commonplace, and the greatest profit margins are drawn out from products that have developed remarkable levels of buyer faith, reputation and perceived quality and value.

This infographic looks at the psychology behind our perceptions, examining trends, …