As I’ve mentioned before on this blog, the Google Penguin update resulted in many legitimate online businesses and quality websites getting penalized by Google and plummeting in the search engine rankings. It’s not an overstatement to say that many people’s businesses were killed off overnight.

Watch Now: For The First Time In History Links Can Hurt You!It’s now been a few months since the Penguin Terminator was set loose and concrete data about what exactly it was doing has been gathered. There was a lot of speculation about this in SEO circles and disagreements about what Penguin was doing and why. But it seems safe to say that for the first time in history, your backlinks can actually hurt how your site ranks.

If you’ve seen your site rankings drop like a stone and have no idea why, watch the video on the link below. It’s from the guys over at Market Samurai who’ve been analyzing the fallout from Penguin and explains what’s happened as a result of it and why.

The video does have a pitch for the Market Samurai software but that’s in the second half of the video. Even if you’ve no interest in the software, watch the first half of the video as it will completely change your backlinking strategies and you’ll understand why you need to make the change.

Watch Now: Discover why people are panicking post-Penguin and how to save your online business [Video no longer available]

Even if you haven’t been hit by Penguin, you may be in the future. Google have confirmed that the rabid bird is here to stay. We can all cry “Foul!” (or should that be “Fowl!”?) but Google make the rules and we either have to adapt to the changes or fall under the wheels.

Check the video out now. The discount Market Samurai are offering on their software closes at midnight Friday, August 24th (tomorrow) and I suspect the video will be pulled at that time.

So, as I say, even if you’re not remotely interested in the software, go watch the first half of the video. I think it’s that important:

Watch Now: Discover why people are panicking post-Penguin and how to save your online business [Video no longer available]

 
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